Farewell; I’ve left work as a newspaper reporter in favour of communications and public relations – c’est la vie.
I’m making the move in favour of the different communication channels and opportunities available in PR, rather than the unstable commercial future of main stream newspapers.
This may surprise some who know me because I’ve loved newspaper reporting. It’s shown me NZ and much of the world – at the Sunday Star Times, the Southland Times, the Waikato Times, the Taranaki Daily News, the Nelson Mail and overseas in Dubai at the Gulf News Group and 7 DAYS. Newspaper reporting has helped me see it all; the strange, the sad, the unjust, the brilliant and the bad, in NZ and abroad – in countries crippled by fighting and those laden with riches and opportunity.
However, this move is something I’ve pondered for a while. Ever since I worked in PR in London, where I was introduced to this other side of media. I considered quitting newspapers then and again when a motorbike accident almost killed me. But I didn’t, instead I defied the odds with a full recovery and continued newspaper reporting, proving to myself that I could. From there I moved on to the Sunday Star Times before I left for Dubai to work as a journalist for English-language newspapers.
From all of this I’ve seen how information can be used, misused and manipulated. How it can be shared, change behaviour or shut down, and what happens when that’s done badly or for the wrong reasons – in NZ, England and the UAE.
It’s taught me some valuable lessons; how to best spread information, when and why it needs to happen and the different ways to do that.
I’m looking forward to jumping into this new media environment to continue doing with what I love: writing, reading, talking, meeting people and telling their story, using the full array of digital tools available.